When washing their beard most men just let whatever drips down from their hair shampoo do the job. Most regular shampoos taste very bitter which can make them unpleasant to apply directly around the mouth area. But because beards are directly exposed to food, drink and cigarette smoke (even if you do not smoke!) they deserve to be treated better. The Beardsley Ultra Shampoo is formulated with a mild, pleasant flavoured botanical formula that actually makes it enjoyable to use no matter how frequently. Contains natural oil from Coconut kernels used for its cleansing and foaming action and botanical Bark extracts known to promote healing and reduce excessive skin oiliness. For best results follow with Beardsley Ultra Conditioner.